About Us
Company Vision
To inspire and create communities of happy employers and employees.
Business Mission
To promote an economy of well-managed companies that achieves results, provides healthy work environments and looks after the well-being of employees.
Companies need to have good teams and the capacity for good management practices to succeed and ensure the survival of business and jobs.
To succeed, companies must ask and answer these questions:
- Are you selling a good product or service?
- How well does the market (customers) know your product?
- How are keeping your customers satisfied?
- Who is selling for you and are they productive?
- How effective are your managers?
- Do you look after your workers?
- Are you tracking performance?
- Do you have a plan?
The Little Blue Dot helps management and planning teams to review current business strategies and develop new corporate and marketing action plans.
Service Objectives
To help companies acquire a lifework of achievements.
The Little Blue Dot helps companies to refresh and align their corporate mission, people management and marketing communication strategy.
Our planning service and training programme enable companies to define and craft corporate mission statements and integrate these messages into effective marketing communication strategies.
People Profile
Koh Juat Muay - Chief Alignment Officer
Juat Muay has more than 10 years of public relations and marketing communications experience including management and business development in the public, retail lifestyle and nonprofit sectors.
Over the last decade, she has helped companies and organisations with communications strategies, crafting key messages and create public relations opportunities for their businesses.
She published her first book: ONE DISH WONDER, A Simple Recipe To Manage Communication Risks in early 2011.
She is a firm believer in good communications, well-defined products and good management practices that promotes corporate performance and business growth.
She was the managing director of an award winning public relations agency handling major public sector PR campaigns, product launches for retail lifestyle clients and ongoing strategic communications for a financial institution. She achieved a first for an independent local public relations agency to secure a project in the United Arab Emirates.
She was the Director of Public Relations for The Salvation Army, a global charitable organization where she raised funds and promoted the community programmes and social mission of The Army.
She is a member of the Leader To Leader Institute (first established as the Drucker Foundation) that works to strengthen the leadership of the social and entrepreneurial sectors.
She is a member of the Institute of Public Relations Singapore, the Singapore Business Federation and Institute of Management Consultants Singapore and ASME.
